Identifying the Unsung
Operational support roles, such as accounting, information technology and administration, are tasked with ‘keeping the lights on’ (i.e., being a visible sign that the business is open and running). These functions contribute to the bottom line by enabling, enhancing, and maintaining operations. This is a contrast to front-facing teams, such as sales and development, whose efforts increase revenue or show other obvious impact. Some examples of support-based roles:
A career practitioner can help clients working in support roles to articulate concrete metrics that demonstrate how their work enhances or protects their organizations’ bottom lines.
The Cost of Uncertainty
In today’s talent market, a strategic recognition program is as much a retention strategy as it is a culture booster. Neglecting recognition can lead to employee disengagement and potential turnover.
The Struggle to Quantify Value
Despite the undeniable need for those in support roles, several factors hinder their proper recognition:
The Career Practitioner’s Role
The above factors, plus personal challenges of daily life, can cause clients to feel disconnected from their support systems on and off the job. As career practitioners, it is first necessary to help clients unravel the components lending to the disconnection.
Each practitioner has their own methods to outline emotional and professional angst. In her article, “Why Talented People Disengage Quietly”, Executive and Leadership Coach Sunitha Narayanan shared a powerful technique to create a safe, action-oriented space for clients. It includes ranking satisfaction levels across several aspects of life (called the Wheel of Life Exercise) and establishing permission to identify and work with difficult emotions. Clients are guided through exercises to re-evaluate their job descriptions in terms of values, interests, and skills as opposed to the inventory of tasks supplied by the employer (Narayanan, 2017).
From that place of safety and clarity, clients can then add quantities to the quality they bring to their work teams.
Tips to Identify Value
Luckily, there are methods career practitioners can recommend that help quantify and promote seemingly intangible results.
Helping the Lightkeepers Shine
Not every organizational role is highly visible. Growth requires consistent feedback amongst leadership and internal customers. Career practitioners play a crucial role in guiding clients in this effort. Coaching individuals to systematically gather feedback, quantify their contributions, and craft compelling career narratives will help convert their impacts to advancement opportunities and professional fulfillment.
References
Narayanan, S. (2017, March 1). Why talented people disengage quietly. Career Convergence. https://ncdacredentialing.org/"https://www.gallup.com/workplace/646538/employee-turnover-preventable-often-ignored.aspx" target="_blank" rel="noopener">https://www.gallup.com/workplace/646538/employee-turnover-preventable-often-ignored.aspx
Yi, R. (2024, September 18). Employee retention depends on getting recognition right. Gallup. https://www.gallup.com/workplace/650174/employee-retention-depends-getting-recognition-right.aspx
Arissa Freeman is a certified career coach and resume writer based in Atlanta, GA. Prior to launching her coaching practice, Triumphant Coaching Services, LLC, she spent 15 years supporting various industry leaders in Human Resources, Information Technology and Project Management. Connect with Arissa via her website, www.triumphantcs.com and at www.linkedin.com/in/arissafreeman.
Lanie Damon on Tuesday 12/02/2025 at 07:28 PM
Kudos, Anissa! I celebrate your encouraging employees to request a monthly 1:1 when they don’t already have the important two-way feedback mechanism. Great advice for career practitioners to share with clients too.
Lanie Damon on Tuesday 12/02/2025 at 07:29 PM
Oops, my spell check did not catch “Arissa.” Apologies!
Julia Makela on Tuesday 12/02/2025 at 12:12 PM
Thank you for this article, Arissa. Such an important topic and conversation to have! I appreciate your recognition of the dignity and value of "unsung" workplace roles and the individuals who much such a positive difference through them. Thank you for your concrete examples of ways that we all can elevate the visibility of these contributions.